Clif Bar – one of a series of CPG brands accused of adding ‘excessive’ amounts of sugar to products marketed as wholesome and nutritious – has agreed to remove the terms ‘nutritious’ and 'nourishing' from selected product labels, and set aside...
Undeterred by the chaos of the pandemic, including supply chain challenges and retailers significantly scaling back selection and even pausing new product introductions, an elite, cross-functional team of innovators at Clif Bar & Co. secretly pushed...
Clif Bar & Company is moving forward with its “next stage of purpose-driven growth and expansion” with today’s launch of a fully integrated marketing campaign that reaches beyond the company’s typical consumer base of ultra-athletes to appeal to active...
A judge has given a tentative green light to a $15m settlement between Post Foods and consumers who accused the CPG giant of misleading shoppers by falsely advertising sugary cereals as healthy. The news follows another high-profile settlement reached...
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
Sales growth in most snack and nutritional bar segments – categories associated with convenience, on-the-go consumption and sports - has dropped sharply since coronavirus hit, with the biggest drops in performance nutrition (-20% in March/April), meal...
A court has rejected Clif Bar’s motion to dismiss a lawsuit* accusing it of duping consumers by presenting bars that are “loaded with sugar” as wholesome and nutritious – allegations the company describes as “absurd” and “implausible.”
The battle of the snack bar brands continues as 100% organic snack bar brand LivBar throws down a gauntlet of its own, challenging all bar manufacturers to move to 100% compostable wrappers.
'Clif Bar never affirmatively represented that its products were healthy...'
Clif Bar has hit back at allegations made in a recent lawsuit* that it is duping consumers by presenting bars that are “loaded with sugar” as wholesome and nutritious, and urged the judge to toss the “absurd” and “implausible” case.
Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.